Dive into AT&T’s internal communications transformation – learn how one team challenged the status quo to find and tell stories like never before to strategically engage and align employees.
Following this discussion, you’ll have an understanding of how to successfully:
- Change your voice – it’s a conversation, not a one-way street
- Change the culture – learn to “act like a newsroom”
- Embrace new media – video, video, video
- Curate content from all company channels as well as external sources (WSJ, Fortune, NY Times, HuffPo, etc.)
- Bring social best practices inside to create employee advocates
- Use coordinated, integrated communications to activate employees to be part of your business transformation
Pat Stortz, Head of Employee Communications
AT&T
